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"Snook Bait Co."       Snook Bait Co.    New York 3, N.Y *******    Joe Evola was the founder of Snook Bait Co.; he manufactured lures in New York City from approx. 1949-1951. They produced quite a few models, such as the: Surf King, Big Snook, Medium Snook, Small Snook, Big Popper, Medium Popper, Weasel, and Giant Weasel. These lures came in twelve standard colors: Rainbow, Blue Mullet, Red & White, White Ghost, Silver Flash, Perch Brown, Blue Flash, Green Mullet, Red Squid, Allen Stripey, Blue Herring, & Gold Fish. The company would also custom paint any lure to order.