L. Cooper & Co. Inc.

  Stamford Conn.

 

 Also trading as Jac-Pot Lures, were the makers of, "Goo-Goo Eyes". Their distinct style of lure building make them easily identifiable, even though the eye types and hardware were changed a few times over the years.

 

Oldest: protruding mustard colored eye with black iris

 

Next: protruding mustard or white eye with concaved black iris

 

Then: protruding amber eye

 

Last: semi flush amber eye

 

The newer model lures are still very much in demand today, and are used by many serious striper fishermen.