~E.H. Borg~

E.H Borg manufactured lures in Lyndhurst, N.J and his claim to fame is a lure called the Mity Atom [ under-water plug ]. The lure is what we would call a swimmer today and it was his most popular model.

 

The Mity Atom [surface-plug ] is what we would call a popper today.

Both lures were advertised for fresh & salt water fishing; however I feel they were mainly used in a saltwater environment. Mr. Borg would custom paint lures ordered in gross lot's or more; as did so many other lure makers of the day.

 

While the Mity Atom is a fairly hard lure to find the surface-plug [ popper ] is a rare bird. Personally, I have seen hundreds of swimmers and only one popper.

"The Mity Atom" Swimmer

Made by E.H. Borg,

Lyndhurst, NJ

"The Mity Atom" Popper 

Made by E.H. Borg,

Lyndhurst, NJ

Need help identifying a saltwater lure? Need an appraisal?

Have any saltwater lures for sale or trade? 

                     

Contact Me Here

© 2000-2020 Shorelinebt.com All Rights Reserved.